or region (3) Creative Industry SMEs. These users are targeted in their needs to deploy, consume and co-create innovative, rich, real-time multimedia content facilitated by open, Future Internet platforms in the media,arts, leisure and urban discovery domains. The specific benefits for the first user group are: Provides more efficient and effective innovative cultural creative and services to a wide audience, Brings new services to market faster and reduces the cost of service delivery, Enhances the relationship with citizens and businesses (which could imply co-creation process), Cities became a more desirable place to live and work, Creation of new business models and working relationship with other cities, regions and countries. The benefits identified for the second group of users are: Enhanced and enriching participation and leisure opportunities in the Creative Industries, New business and services opportunities, and the consequently benefits it implies, The use of Future Internet infrastructure accelerates the marketing and the uptake of the new cultural services developed across Europe. For Creative Industries SMEs and other businesses, benefits are: Receive support to publish their exploitation-ready services through the Creative Ring Marketplace, Access to Future Internet technologies and infrastructures, Opportunity to pilot with real-life users and producers in different environments, Get benefited from the different platforms and stimulus offered for the three cities during its pilots